The importance of including an IDX MLS solutions to your site is that they can provide 24/7 service to your visitors who want to conduct a research on those homes or properties that they might want to purchase in the future.  Why would you want to offer non-stop service to site visitors without any charge?  The answer is that you would be able to win their trust and this would prove to be very important later when these visitors have reached that level of motivation where they have become so excited to make a purchase. 

Another justification for including an IDX MLS solution in realtor websites is that it could be the main component of your system for generating leads.  There is a strong chance that a visitor will come back to your site if a widget is provided that allows him to search for certain kinds of homes, such as those in foreclosure, in your local Multiple Listing Service (MLS).  He might want to get an update on the properties that he had previously seen or he could try to look for other properties.  He may finally observe a service offered by your website that will regularly inform him about developments regarding those properties that he is interested in.  If he fills up a form and you are able to obtain some of his contact information, you would have gained one of your real estate leads.

Now that the visitor has expressed interest on the update services that you provide, you may also inform him that he may also want to receive a monthly or weekly newsletter.  You should inform him immediately that he could easily get his name deleted from the list of recipients for the newsletter if he no longer wants to receive it.  This follow-up note is usually necessary to avoid the impression that you might try to force something on him.

Your system would even be more powerful if a contact management program will be the one to send these regular newsletters and email messages.  This program has the advantage of being able to initiate follow ups and marketing campaigns designed to convert leads to actual sales.  All that is needed is to indicate the time intervals and the types of newsletters and messages to be sent.  Another important tool that should be included here is one that is able to evaluate the level of motivation of a particular prospect and automatically inform you through SMS that such an event has occurred so that you may be able to perform the necessary closing activities.




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